The Dangerous Reality Behind Honey Maid's Health Image
With a name like "Honey Maid Grahams," a reasonable
might expect that these crackers are a healthy graham product,
sweetened with honey. A side panel includes the phrase, "Nutritionists
Recommend," reinforcing the healthy image. This impression is false,
and Kraft Foods currently faces a class
action lawsuit in California for their deceptive advertising.
Kraft's Honey Maid Grahams actually
contain more processed white flour than graham flour, and the sweetness
comes from refined sugar and high fructose corn syrup rather than
honey. There is more partially hydrogenated cottonseed oil, a major
source of trans fat, than there is actual honey in Honey Maid Grahams.
fat is one of the most unhealthy common nutrients in the
American diet. It can cause coronary heart disease and raises your
of type 2 diabetes and cancer. Despite the well-known dangers, Kraft
Foods continues to use trans fats in some of their most popular snack
Graham Flour and Honey vs Refined and Processed Ingredients
Refined white flour, refined sugar, and high
syrup all have a high glycemic index. Foods with a high
glycemic index are turned into simple sugars almost immediately after
you eat them, creating a spike in blood sugar. Over time, habitual
spikes in blood sugar can lead to insulin resistance and pre-diabetes.
Eventually, these foods raise your risk of type 2 diabetes.
Graham flour is a coarser, less refined alternative to heavily
processed white flour. Because it includes the entire wheat grain,
graham flour is higher in fiber and protein than white flour. It is
also digested more slowly, avoiding the blood sugar spikes associated
with more processed ingredients.
Unfortunately, while you may think you are getting a healthier
snack with Honey Maid Grahams, these crackers contain more white flour
than graham flour. Kraft hides their unhealthy processed ingredients
behind the healthy "graham" label.
Honey as a sweetener also provides unique health benefits.
Natural honey has been shown to have anti-bacterial, anti-viral, and
anti-oxidant effects, as well as containing various nutrients with
None of these benefits will be found in Honey Maid Grahams,
though, because the primary sweeteners are refined sugar and artificial
high fructose corn syrup. Kraft thinks it can hide its dangerous
behind a healthier "honey" label if their crackers contain a small
trace of real honey.
Honey Maid Graham packaging often features a small green or
yellow banner titled "Sensible Solution" or "Sensible Snacking." It
advertises that Honey Maid Grahams are low in saturated fat and have
Both points sound good, but be wary. Trans
fat is actually worse for the
human body than saturated fat. Consumption of trans fat raises your LDL
("bad") cholesterol levels and lowers your HDL ("good") cholesterol
levels, leaving you at an even greater risk of coronary heart disease.
The "no cholesterol" claim is especially misleading because it
implies that Honey Maid Grahams are a healthy choice for people worried
their cholesterol. But in terms of your health, it does not matter much
whether Honey Maid Grahams have "no cholesterol," because dietary
has little effect on your cholesterol levels. What matters is the
harmful trans fat content. So Kraft's "no
cholesterol" claim encourages people who are already worried about
their cholesterol to buy a product that will raise their risk even
With their "Sensible Snacking" banner, Kraft deliberately
tricks the very
people in the most danger into buying a dangerous food.